For several months, the entire team has been working behind the scenes to take the JACKALOPE merch you know to a whole new level. If you've read our launch article, you probably know that in addition to the artist collabs specific to each tour stop, we've decided to launch a brand new PREMIUM JACKALOPE collection.
Premium collection
Streetwear fashion and action sports have always been interconnected, and that's why the new line aims to offer the best fits and new drops all year long that reflect JACKALOPE's identity even outside the festivals. Our first drop includes over 20 unisex pieces, including kids' sizing.
And the design process, how do we approach it? We work with graphic designers and photographers who have been immersed in the brand's environment for a long time. The result: three of our Tees feature highlights captured by our photographers, while our graphic designers work hard to create unique pieces, like the "SKULL EDITION" bandana or the classic Trucker Cap.
The history behind the KE’CHAUD Tee
A central piece of our new collection, this t-shirt celebrates the memory of Ke’chaud Johnson, a skater from Dallas and an unforgettable member of the JACKALOPE family. Available in military green, the back of this t-shirt immortalizes his legendary ollie captured at the Olympic Stadium during the 2023 Montreal edition.
100% of the profits will be donated to the Children’s Hospital of Dallas, a choice made by his mother, Barbara, to honor her son's generosity towards children:
« KeChaud had a great love for children. Before he passed, he told me he wanted to give the stuffed animals he won at the arcade to children with cancer at the hospital. » — Barbara, KeChaud's mother
The collection continues with two other photo-print tees that capture the energy of the events, while maintaining an essential and refined black and white style.
BOWL T-Shirt :
Captured during JACKALOPE Montreal 2025, the BOWL T-SHIRT features a photo of Derek Scott doing an Egg Plant, signed by Jérémie Perreault.
Questions & Answers with Derek Scott:
When you see this photo of yourself, what’s the first thing that comes to your mind?
First thing that comes to mind is damn I could've been more extended … no I'm just kidding. Makes me feel super humble and honored. Jackalope has been such a staple in my later years of my career and I'm just excited to represent them in any way I can!
How do you feel about people wearing a shirt with your image on it?
I'm hyped to see myself on people's back haha it'll be funny to be walking around events seeing them in person. Hopefully it's the shirt people really want!
Any fun facts about how you were feeling that sesh or about this specific trick?
The egg plant is my go to photo trick so I wasn't thinking too much about it other than to make it quick! My legs were a little jello from the travel but the bowl was too fun not to skate.
STREET SKATE T-SHIRT
Shot by Kam Vachon during JACKALOPE Virginia Beach 2024, the STREET SKATE TEE focuses on the aesthetic of movement. The TEE features an abstract shot that captures the speed of skateboarding.
Premium Hoodie - Cordless
A collection is not complete without a simple and refined hoodie. We've got something to keep you warm!
No complications for our premium hoodie. Everyone agrees that nothing is more versatile than a signature hoodie with a nice fit and no drawstrings. Made from a cotton/polyester blend, it's ideal for sessions that cool down in the evening
Accessories
Explore our range of accessories: from keychains and bandanas to seasonal essentials like towels, socks, and caps. Everything you need to complete your look.
The new microfiber towel is perfect for those hot, humid days at the skatepark... or during events.
Kids' Clothing
The Premium Crewneck: A classic in black, elevated by the embroidered JACKALOPE logo. Available in sizes YS to YL.
Baseball, Performance or Surf Caps: our Junior selection has it all. From technical fits to classic styles, there’s something for everyone.
The Skull Tee: A fan favorite, exclusively for Kids. Featuring a 2-color print on a Military Green tee. Available in YS to YXL.
Local Collabs
Every stop this season features an exclusive drop designed by a local artist. These pieces are unique to each city, channeling the specific culture and vibe of the spot.
Before the next releases, here’s a look at our collab with Tony Diaz, AKA Ripe Mind, for JACKALOPE BLOCK PARTY Ventura.
