For the fourth consecutive year, since 2023, we’re proud to continue our partnership with Monster Energy for JACKALOPE Virginia Beach. This year, however, Monster is stepping in bigger than ever as the festival’s official presenting partner.
With a massive double-decker VIP terrace, BMX and skate demos featuring Monster team riders, and an unmistakable presence across the entire site, Monster Energy will be fueling both festival-goers and athletes all weekend long. On top of that, Monster Brewing Company will bring its own flavor to the experience, adding standout canned beverages to our bar menus, including Cigar City Jai Alai IPA, Monster Beast Blind Lemon, and Liberty Lemonade.
In short, Monster is taking over JACKALOPE Virginia Beach, and you won’t be able to miss it.

ACTIVATION ON THE BEACH
As you know, Monster always shows up in full force at the festival and for this 4th edition, they’re dropping a massive double-decker VIP platform on the beach, located right beside the vert ramp, offering one of the best views of the competition. At another touchpoint, festival-goers will also have access to an exclusive Monster bar serving a selection of FMBs and craft beers, while their classic thirst-quenching branded cooler barrels spread across the site will keep athletes and fans fueled all weekend long with assorted Monster Energy products. See if you can find them!

BMX & SKATE DEMO
Be part of the action by joining the crowd for the Monster Energy BMX and Skate Demos, held in a specially built platform with custom jumps, neighboring the Monster Energy activation. The event will showcase internationally renowned X-Games medalists and pro athletes in both disciplines. In skateboarding, you'll see Myles Pacheco and Liam Pace hitting the course. On their bikes, Daniel Sandoval, Brady Baker, and Jeremy Malott will be dominating it. Get a quick preview of the vibe you can expect.
After each demo, there will be a meet-and-greet session on the Monster Energy BMX and Skate stage. This will be your chance to spend time with the legends, grab a pic and get to know them better after their performance.
SKATEBOARDING CONTEST FUELED BY MONSTER ENERGY
It doesn’t stop here: Monster Energy is fueling the Open skate contests in both street and vert. Make sure you make time to watch these epic competitions, where some of the world's best riders will take the action to the next level. They'll be competing on JACKALOPE’s custom Pirate Ship street skatepark, and the vert skaters will be tackling our massive 13.4 ft vert ramp.
Plus, something you cannot miss is Friday’s Monster Energy Pro Best Tricks in both Street and Vert, where the cash for tricks will be flowing and the winners will be awarded with a custom Monster Trophy designed specifically for this event. All this grooving to the dope sounds brought in by DJ MADDS- she’ll be adding the vibes and turning up the energy for these key festival moments.

AFTER PARTY
Join the most dedicated festival-goers, JACKALOPE team and athletes for the official Monster Energy after-party taking over the Hilton’s SKY BAR , right next to the festival. Presented by Monster, it's the ultimate way to cap off a festival day and kick off the big weekend, whether you want to hit the dance floor or just enjoy a drink with the buddies.

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